Publisher: Qilong Time:2020-07-11
Due to the impact of the epidemic, the Canton Fair, which has endured 62 years, jumped from offline to online for the first time. The first online Canton Fair was a timely event of global trade for suppliers and buyers around the world, and it truly realized the objective of Canton Fair, "mutual benefit of the world". From June 15th to 24th, the 127th Canton Fair held 10 days and ended successfully.
The Canton fair has always been a "barometer" of China's foreign trade. Due to the affact of epidemic, the Canton Fair was the first time held on the "cloud". As one of the oldest global trade event in China, this transfer from offline to online has broken the traditional forms, achieved a major breakthrough from "face to face" to "screen to screen", is a big challenge to China even to the world. The Cloud Canton Fair includes three main parts: online exhibition docking platform, live broadcast marketing services, and cross-border e-commerce special area. Mainly in the form of B2B, the fair has built an online trade platform for high-quality featured commodities and focus on promoting Chinese enterprises and products.
Hezhou BL Technology Co., LTD., as a branch of Kilon Group, actively participated in this large-scale online Canton Fair. As one of 26000 exhibitors, BL technology realized many breakthrough for the first time. In order to develop enterprise promotion, BL Technology had successful filmed corporate video and product promotion video, bulit up a multifunctional studio and a whole publicity design scheme within one month. Kilon marketing department and program Department jointly planned this "cloud Exhibition" live broadcast marketing activities for ten days, learned how to build the modern live framework without any experience, independently explored the B2B marketing scheme system, and created the new trend of small home appliance live broadcast.
The online Canton Fair held during the epidemic was an innovative "timely rain" for Chinese trading enterprises, which has solved the urgent stimulation of global economy. It makes more mulit-exhibition-models possible, and shows to the world the rapid development of a great country.